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Woodfield Mall Home To First JOCKEY® Bra Boutique

Woodfield Mall, one of the largest shopping destinations in the United States, is now home to the first JOCKEY® bra boutique in the country. The new JOCKEY bra features volumetric sizing, replaces underwires with a 3-D Contour support and guarantees consistent sizing in styles that will not be discontinued.

 

Designed by women, for women, JOCKEY bra’s patented Volumetric Fit System replaces the 80-year-old alphanumeric sizing format. This revolutionary fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in the closest thing to a custom-made bra. Jockey conducted eight years of research and development, including the 3-D scanning of more than 800 female bodies, to design JOCKEY bra, and now women have a bra that they will enjoy wearing every day.

 

“We are excited to welcome the country’s first JOCKEY bra boutique, which is sure to become a popular destination among female shoppers,” said David Gott, general manager of Woodfield Mall. “This new concept store is a great addition to Woodfield Mall’s already impressive retail roster with over 300 stores.”

 

With a revolutionary measuring system eight years in the making, JOCKEY bra is offered in 55 sizes and five styles that will never be discontinued, eliminating women’s long-time struggle to find the perfect bra twice. As another exclusive feature, the JOCKEY bra boutique offers in-store consultations with fit specialists to provide an elegant, white-glove experience for consumers.

 

“With such a unique and near-custom product, we knew we had to treat our concept boutique with an equal amount of attention to detail and exclusivity,” said Mark Fedyk, vice president of retail for Jockey. “Our store visitors will notice right away the modern design, use of technology and attention to detail, which mirrors the research and design that went into the development of the new JOCKEY bra.”

 

Research1 shows that 53 percent of women have never been professionally fit for a bra and a staggering 85 percent currently wear the wrong bra size. JOCKEY bra boutique’s on-site fittings result in the closest thing to a custom-made bra. Once measurements are completed, shoppers can choose from five fashionable styles in three colors: black, nude or white.

 

The JOCKEY bra boutique is located on the upper level of Woodfield Mall near Nordstrom.

About Woodfield Mall
Woodfield Mall, one of the largest shopping destinations in the United States, provides Chicago area residents and visitors with a distinctive collection of nearly 300 retail stores. The mega mall showcases five major anchors, including Lord & Taylor, Macy’s, Nordstrom,  jcpenney and Sears, plus popular stores Michael Kors, COACH, Apple, White House/Black Market, BOSS Hugo Boss, Anthropologie, Tumi, Lacoste, AIX Armani Exchange and J.Crew. Shoppers enjoy a delicious array of dining options such as Texas de Brazil, The Cheesecake Factory, P.F. Chang’s and Stir Crazy. Woodfield Mall, at 5 Woodfield Mall in Schaumburg, Illinois, is located about 25 miles from downtown Chicago and in close proximity to O’Hare International Airport. Mall hours are 10 a.m. to 9 p.m. Monday through Saturday and 11:00 a.m. to 6 p.m. on Sundays. For additional information, please contact Woodfield Mall at (847) 330-1537 or visit www.shopwoodfield.com, www.facebook.com/woodfieldmall or www.twitter.com/woodfieldmall.

 

About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a leader in the global retail real estate industry.  The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

 

About Jockey International, Inc.

Jockey International, Inc. is a  privately held company, founded in 1876.  Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 140 countries around the world.  With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation.  As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark.  Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog at blog.jockey.com, follow us at facebook.com/Jockey, twitter.com/Jockey, pinterest.com/jockeyus and enjoy our videos at youtube.com/Jockey.

 

 

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1 Griffin Strategic Partners, (August 23, 2011), Consumer Validation of New Bra Concept

 

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